As Saudi Arabia gears up for Eid Al Adha and welcomes pilgrims for Hajj, the spirit of giving is evident in homes and communities. This season, marked by reflection and sacrifice, sees luxury perfume brand Ahmed Al Maghribi Perfumes launch a campaign that resonates with these values. The brand introduces new fragrances, curated gift sets, and special offers across its range of perfumes, oud, fragrance oils, and home fragrances, focusing on the significance of fragrance in honoring guests and creating memorable experiences.
Originating from the UAE, Ahmed Al Maghribi Perfumes has established itself across the GCC and is expanding globally, boasting over 190 stores. Known for its blend of Arabian heritage and modernity, the brand’s offerings include Dehn al Oud, concentrated oils, home fragrances, and thoughtfully assembled perfume gift sets. As the demand for perfumes increases in KSA during Hajj and Eid, the brand enhances accessibility through both retail outlets and online platforms, simplifying the process of purchasing perfumes.
This season, the introduction of Flower Gris by Ahmed Al Maghribi stands out. This new fragrance offers a clear and soft opening that evolves into a balanced scent, perfect for daily use and gatherings. Alongside it, Dulook emerges as a modern rendition of traditional Arabic perfumes, combining familiar elements with a refined structure. The YA HAAJJ gift set, created for those returning from Hajj, adds a meaningful touch, available online as part of a broader selection of gift sets tailored for Eid visits and spiritual moments.
The seasonal offerings also include the Safa Marwah, Ya Taibah, and Labbaik gift sets, each inspired by the profound journey of Hajj. These sets provide a complete fragrance experience, featuring a well-balanced mix of premium perfumes, oud, bakhoor, and concentrated oil, suitable for everyday rituals and special occasions. To complement the season, Ahmed Al Maghribi is offering discounts of up to 40 percent on selected items in stores and online, responding to the increased interest in perfumes during this time while maintaining quality standards.
A senior executive from Ahmed Al Maghribi Perfumes highlighted the campaign’s purpose, stating that Hajj and Eid Al Adha are moments for connection and reflection. The brand aims to create products that are easy to gift and impactful to receive, ensuring that luxury is accessible through a balanced range of traditional yet affordable fragrances. By aligning new launches with its established catalog, the brand continues to meet the needs of customers seeking reliable perfumes in KSA during this significant time of the year.